Yoast SEO – This is a plugin that is dedicated to helping you find keywords for your type of content. It has become a popular tool especially in 2017 as it analyzes a keyword’s density and thus enabling users to know whether they have optimized their content well. When using this tool, always aim for a 0.5% density or more.

Search engine optimization is a practice that has gained popularity over the last few years. It is a strategy of improving website content and applying methods which help the content rank higher in search engines. Two important trends that content owners have mastered is that they have simply enabled their content to be found easily on the search engines and have improved the outlook of their brands so that they are more accessible. This article covers online marketing trends in 2017 and serves as a perfect keyword research guide.

SEMrush – This is another SEO trend that will enable you to beat your competition easily. The idea behind this tool is that it uses the seed word to generate multiple alternatives. It also helps in keenly analyzing your competitor’s choice of keywords and gives suggestions on how to redirect traffic from their sites to yours.

Meta keywords – These are words that fit in a certain geographical location. Search engines such as Google and Bing have surpassed the use of these words in their ranking. However, some such as Yahoo, Baidu and Yandex still use these words in their ranking algorithms. Therefore, it would be prudent to take into consideration the location of your target audience. They will help your content rank up in these sites that still use them.

Longtail Keywords – Many content providers have learnt the importance of longtail keywords in their SEO keyword research. This has enabled them to boost their sales tremendously. These are phrases that have more adjectives and are more specific. They will not create a lot of traffic but they have proved to deliver on the conversion of visits into sales. Another thing is that these phrases are unique. Many content owners have not yet discovered this gold mine. If used correctly, they will surely make your site rank high in search engine pages in 2017 and beyond.

Social Media – This is another tool that has proved to be beneficial to content owners. Once your site becomes active, it is advisable to link it with several social media sites. It provides precious traffic that will definitely improve your ratings on search engines.


More tools and methods are being devised each new day in the SEO field. Therefore, it is the responsibility of every firm/content owner to strive at moving with the market trends.

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